The PT Cruiser is a break (station wagon) type vehicle whose design is somewhat retro; it has pleased a market segment so much, that General Motors felt the need to produce a similar vehicle, the Chevrolet HHR, which GM classifies as an SUV. The Hummer is also a vehicle with a strong personality. Here is what Rapaille thinks of it and of advertising used to promote it: “the Hummer is a car with a strong identity. It's a car in a uniform. I told them, put four stars on the shoulder of the Hummer, you will sell better. If you look at the campaign, brilliant. I have no credit for it, just so you know, but brilliant. They say, "You give us the money, we give you the car, nobody gets hurt." I love it! It's like the mafia speaking to you […] They’re not telling you, "Buy a Hummer because you get better gas mileage." You don't. This is cortex things. They address your reptilian brain.” This is a somewhat special conception of sales and marketing, to which I do not subscribe. However, I must bow before the evidence; this approach works with a segment of the population.
As we have just seen, the fact that some people detest the Hummer does not overly concern General Motors. At most, the managers of this GM subsidiary intend to focus on the H3 model, which has a lesser appetite for gas, and offer a slightly smaller model, the H4, in 2010. (Hummer’s Web site, consulted