However, the warrior image of the Hummer inevitably influences the buyer’s behaviour, especially because, as I said in an earlier column, in some people's instinct prevails over reason and emotions, and that they suffer from a lack of confidence, are selfish and have little concern for others, as demonstrated in studies mentioned by Bradsher. The resulting road domineering, even intimidating, sometimes belligerent, driving behaviour feeds the fear of other drivers and helps create a detestable image of the Hummer. Ultimately, therefore, the reasons why some like the Hummer and other dislike it are the same; the latter’s hatred is nothing but the love of the first thwarted by something. That «something» is the driver’s self-image, constructed by the Hummer, unacceptable to those who do not like this vehicle.
Tuesday, November 27, 2007
Monday, November 26, 2007
Sunday, November 25, 2007
We have chatted about my recent book « Consommation et luxe – La voie de l’excès et de l’illusion » (Consumption and luxury – The path of excess and illusion) and about current events reported in three magazines, amongst which a special on perfumes in ELLE Québec, the Airbus 380 in a special issue of Science & Vie and in cell phone packages in Protégez-vous.
My next column will focus on the link between a vehicle and self-image; it will be published Tuesday, November 27.
See you then on my blog.
Wednesday, November 7, 2007
If you want to meet me, come to the « Salon du livre de Montréal » (Montreal Book Fair); I will be at the Dimedia/Liber booth (# 531-532) Friday, November 16 from 6 pm to 7 pm and Saturday, November 17 from 3 pm to 4 pm . It will be a pleasure for me to meet you.