The media storm surrounding the
A growing number people seem to surround their consumption with concerns based on fundamental values of social equity and environmental safeguard. For example, statistics from Ipsos indicate that, between 2000 and 2002, the proportion of French people «having heard about equitable trade» almost quadrupled, reaching 32% (Plate-Forme pour le Commerce Équitable). In the
True consumer requirements, societal expects are involved in all sectors and are impossible to ignore by companies. For instance, low consumption vehicles to reduce environmental pollution harmful and preserve oil, a limited resource. Also think of raw material recycling such as paper, glass, etc. Societal expects also concern recovery of dangerous material, those of the information technology industry for instance, whose products contain toxic metals. The service sector is also affected; several stakeholders in tourism have ecological (ecotourism) and social (sustainable tourism) concerns. One can also mention cultural heritage conservation, a major stake for several town planners, architects and other stakeholders in urban planning.
The highly mediated outburst around the Kyoto protocol and the ensuing political hijacking demonstrate that expects, societal and other, can often be emotive rather than strictly rational. Minister Baird’s plan is rational; it proposes a balanced solution between economic and environmental constraints. I’m quite certain that Premier Harper’s government will do more when it CAN. Criticisms are more of an emotive and symbolic nature;
What do you think?
Is the alarmist talk of some people more emotive than rational?
Are you personally satisfied with the plan suggested last week by Minister Baird?
What other concrete and achievable measures would you like to propose to reduce emissions of greenhouse gases?